Coca-Cola Anniversary Event

Integrating branding at a corporate celebration

Corporate Launch

Tasteful decor at a business launch party.

Hollywood Glamour Themed Event

Integrating themes into every space.

Interactive Product Displays

Creative staging of product.

Fashion Show Lounge

Infusing branding into a glamorous fashion show lounge.

Junior League of Toronto Showcase

Whimsically themed table decor

Film Festival Red Carpet

vitaminwater light installation

Film Festival Decor

Interior vitaminwater light installation

Reception Lounge

Custom pillows and selection of furniture

Friday, May 10, 2013

Kraft SodaStream Launch Party at 2nd Floor Events

A few weeks ago we received an email inviting us to a product launch.  Not thinking anything of it, I initially didn't respond.  I smartened up later, and yesterday attended the launch of SodaStream's Kraft flavours.  In addition to doing our own events, we feel it's a good idea to see (and enjoy) others' events as well.
Being an event designer, I couldn't help but check out the venue, 2nd Floor Events (261 King St. W)  for future opportunities.  It is a good looking venue, with retro lighting and a nice open loft space that could be used for many different types of events.

At this particular event, the decor - which included a water bottle chandelier (what else to do with old drink bottles), a large clear globe filled with plastic bottles, and lots of lemons - tied the brands together nicely in a cool setting.  It highlighted that you could use SodaStream instead of prepackaged drinks that come in the bottles.  I enjoyed the Kraft flavours in the drinks provided at the bar, including the lemonade.  Oddly enough, as much as I'll deny this if asked in future - yes, I had fun at the candy station (I was a kid again)!

While it was a fun event, at a great venue I hadn't seen before, I was excited by our parting gifts ... I'm looking forward to using my new SodaStream at home!  At a time when companies are rethinking their gifts, Kraft and SodaStream were smart to get a product that I'd been eyeing for some time into my hands - yes, I'm impressed.  Cheers!